Author · Speaker · Identity Architect
A step-by-step system for rebuilding your identity around values you actually choose — backed by neuroscience, forged in combat, and proven through a decade of transformation.
Your VSL Video Goes Here
This price will not last.
The founding price of $497 is available for the first cohort of enrollees only. Once these spots are filled, the price increases. There is no countdown — just a real limit.
Most people are living a life they never actually chose.
They are operating on inherited values, reacting to old wounds, and building an identity around what the world told them they had to be. If you feel like you are surviving instead of creating — you are not broken. There is just a part of you that still has more to say.
"Real power comes from presence, not proving."
I'm Shawn Forbes — a combat veteran, a former foster youth, and someone who hit a rock bottom that most people don't come back from. By twenty-five, I had served in Iraq, battled addiction, and lost myself completely. What brought me back wasn't motivation. It wasn't a morning routine. It was understanding the mechanics of how identity forms, breaks, and rebuilds.
By every conventional measure, my story should have ended there. It didn't.
The problem with most personal development is that it tries to change your behavior without changing your identity.
It gives you habits, affirmations, and motivational speeches. But if your nervous system is still driving decisions based on survival, those habits won't stick. You can't out-hustle a misaligned identity.
That's why I built the framework I call Identity Architecture. It is a process of rebuilding from the inside out — dismantling the reactive patterns running the show and rebuilding your self-concept around values you actually choose. The P.R.I.M.E. Loop, Evidence Stacking, Values Excavation — these aren't concepts I read about. They are tools I built through a decade of personal transformation and coaching work.
The goal isn't to fix yourself. It's to finally meet yourself.
Inside the Identity Architecture Course, you will get access to ten weeks of structured curriculum built from the frameworks and tools I've developed through a decade of personal transformation and coaching work. You'll learn how to shift from reactive to creative, how to build momentum without the grind, and how to practice the real power of self-acceptance — which is acceptance in action, not just affirmations.
The Curriculum
A self-paced recorded program you can complete in a lunch break, one lesson at a time.
Phase 1: See It
Modules 1–3
Phase 2: Break It
Modules 4–6
Phase 3: Build It
Modules 7–10
Reactive vs. Creative State
Identify the reactive patterns running the show and understand the difference between surviving and creating.
Inner Architecture + Labels
Uncover the invisible blueprints shaping your decisions, relationships, and self-concept.
P.R.I.M.E. Loop
Learn the P.R.I.M.E. Loop — a real-time framework for creating space between stimulus and response.
Values Alignment + Move Toward/Away Audit
Distinguish authentic values from performed ones. Audit what you move toward and what you avoid.
10 out of 10 Self + Midpoint Assessment
Design your 10 out of 10 Self as a compass, not a destination. Complete your midpoint assessment.
Micro-Actions + Discipline
Build the habit of becoming through micro-actions that compound into undeniable identity shifts.
Momentum + Recommitment
Prove the new identity to yourself. Build momentum through evidence you can't argue with.
Blindspot Detection + Workability
See what you've been protecting yourself from seeing. Identify the patterns that have been running silently.
Question Reframing + Identity Expansion
Change the questions you ask yourself and you change the answers your life gives back.
Full Integration + Completion Assessments
Full integration. Build your personal Identity Architecture Blueprint and launch your sustainable daily practice.
The Impact
"This was such a valuable presentation. Thought provoking, motivating, and informative. You speak with poise, grace, and so much passion and compassion."
Ellie Jo W.
Audience Member
"I feel so happy. Just being at home by myself. I feel fulfilled. It's weird just having excitement again. And it feels good knowing that nobody can take that away from me."
Chris
Coaching Client
"I decided to follow my tracker today. I did three reach-outs, all very successful. Couple meetings set up for next week. It's still amazing to me."
Christian
Coaching Client
Included With Your Enrollment
The Upward Spiral app is the single biggest differentiator of this course. While other programs ask you to trust the process, this one shows you the data. You will see your own transformation measured with validated psychological instruments — not just felt.
Validated Psychological Instruments
WHO-5 Wellbeing Index, PSS-10 Perceived Stress Scale, and AAQ-II Psychological Flexibility — the same tools used in clinical research.
Daily Practice Loop
Value selection → micro-actions → evening reflection. The app keeps you in the Identity Architecture system every day.
Three Assessment Checkpoints
Baseline (Module 1), Midpoint (Module 5), and Completion (Module 10). You will see exactly how far you've come.
Research Collaboration
Built in partnership with King's College London. The data behind this app is real.
Continues After the Course
Your 3 months of app access keeps working after you finish the program. The habit doesn't stop when the course does.
The Upward Spiral App
3 months included · King's College London
Included free with enrollment
Not a separate upsell. Not an add-on. It comes with the course.
From Shawn
Combat Veteran · Foster Youth · Neuroscience Certified Coach · NLP Practitioner
"I don't sell transformation. I facilitate it — and there's a difference."
I built this course because I needed it and it didn't exist. Everything in it — the P.R.I.M.E. Loop, the Values Excavation, the Evidence Stacking — I developed in the field, with real people, in real pain. Not in a classroom.
I know what it costs to show up and do this work. That's why I'm not going to let your investment sit on a shelf. If you go through the first module, do the exercises, engage with the app, and genuinely feel this isn't moving you — reach out to me directly.
I will personally spend a 1-on-1 coaching session with you. Not a refund. Not a support ticket. Me. You. One session. Your investment doesn't disappear — it upgrades into direct access to the person who built the system.
No refund policy. Better than that.
Complete Module 1, do the work, reach out within 14 days — and I'll show up for you personally.
Investment
Both options give you the same lifetime access to everything. Choose the payment structure that works for you. This is the lowest price this course will ever be — reserved for the founding cohort only.
Founding Member Price Expires In
Hours
Min
Sec
After this timer expires, the price increases to the standard rate.
Pay once · Lifetime access
Two payments · Same lifetime access
Have a promo code?
This IS for you if...
This is NOT for you if...
This isn't a one-off
Your 3 months of Upward Spiral app access keeps running after Module 10. The daily practice loop — value selection, micro-actions, evening reflection — doesn't stop when the course does.
The Come Up For Air newsletter keeps the conversation going weekly. Real frameworks, honest reflections, and tools for the long game — straight to your inbox.
For those who want to go further, 1-on-1 coaching with Shawn is available by application. This course is the beginning of an ecosystem, not the end of a transaction.
Your move
Where you start doesn't define where you finish. Let's get to work.